Unilever acquires Yasuo in North America

Based in Boston in 2009 by shut childhood mates Amanda Clan and Drew Harrington, Yasso is a pacesetter in handy frozen snacks, providing a high-quality line of merchandise which are low in energy however indulgent.

The acquisition is in step with Unilever’s Ice Cream Enterprise Group’s Premiumisation technique. Yasuo joins different premium manufacturers within the portfolio together with Ben & Jerry’s, Magnum and Talenti.

Yaso merchandise reply to the rising demand in North America for on-the-go, wholesome and enjoyable frozen snacks. Merchandise within the present Yaso vary every include lower than 150 energy.

Matt Shut, President, Ice Cream Unilever, stated: “I’m delighted to welcome Yasso to the Unilever household. He has efficiently constructed sturdy shopper enchantment within the quick rising premium ‘Higher For You’ section. This acquisition is a superb step within the evolution of our North American ice cream portfolio into excessive progress areas. I’m assured that with the complete assist of Unilever behind Yasso, we’ll take this fast-growing enterprise to higher heights.”

“We’re eternally grateful to the staff members, customers and enterprise companions who’ve supported us all through this pioneering journey. With Unilever, we’ve got chosen one of the best companion on the planet, one which believes in Yasso’s imaginative and prescient and aim of spreading pleasure to customers in all places,” stated Amanda Clann and Drew Harrington, founders of Yasso.

Craig Chesley, CEO of Yasuo, stated: “We’re excited to hitch Unilever and turn out to be a part of the household of world-famous ice cream and freshness manufacturers. I’m happy with our firm’s progress and stay up for working with Unilever to broaden the worldwide footprint of our wonderful model.”

The transaction is anticipated to shut within the third quarter of 2023, topic to regulatory approvals and shutting circumstances.