TUTTOFOOD has just had one of its most dynamic launches yet and is looking forward to 2025 with a more strategic platform.
Some of the well-attended editions since TUTTOFOOD’s inception is coming to an finish, with over 83,000 commerce guests logged in, 20% of whom are from 132 completely different international locations. The most important teams got here so as from Spain, the USA, France, Switzerland, Germany, the Netherlands, China, Romania, Poland and the UK, however delegations from all 5 continents have been additionally current: from Vietnam to Canada, and from the Faroe Islands. to Paraguay and Kazakhstan.
4 days of intense exchanges, with hundreds of enterprise conferences organized because of the matching platform between chosen manufacturers and patrons, in addition to in collaboration with the ITA / ICE company. There have been additionally many journalists and influencers from Italian and overseas media, each conventional and modern.
Particularly, the brand new exhibition fashion was extremely appreciated by each exhibitors and operators: macro areas that introduced collectively vertical segments via provide chain convergence, reflecting the distribution logic – recent and packaged shopper items, frozen fish – had streamlined format and visible expertise very efficient, which made It makes it straightforward to discover and uncover new manufacturers and new merchandise.
New merchandise have been extra current this 12 months than ever earlier than, with loads of improvements by way of sustainability, packaging and processes, new recipes that anticipate developments and reply to rising consumption wants – from plant-based merchandise to protein-rich ones – and high-end service codecs that meet the demand for comfort in existence. present. Sustainable innovation was additionally celebrated with the second version of the Higher Futures Award in collaboration with GDOweek and MarkUp, which noticed greater than 50 entries. There have been a number of award winners this 12 months, which displays the general prime quality of the merchandise supplied.
From the voice of the supporters
A dynamic ambiance stuffed with alternatives, which can also be confirmed by the heroes of Al Riwaq exhibition. One of many exhibitors was Claudio Rizzi, Advertising Director of Ferrarini, one of many leaders within the processed meat sector: We got here again to TUTTOFOOD after our exploit in 2015 and met new patrons from Jap Europe, Australia and Hong Kong..
Emanuela Tene, senior market advisor at Innovation Norway, the company that promoted the Norwegian collective, provides: “We have been pleasantly stunned to fulfill a purchaser from South Korea who got here right here particularly to fulfill us. Along with fish, TUTTOFOOD represented a chance to advertise different native merchandise, comparable to brandy.
Along with overseas teams, the federations have been nicely represented this 12 months. “That is our second time at TUTTOFOOD and we’ve an excellent impression. There’s a good worldwide presence, which is a crucial issue for us, as a result of we’re right here particularly to fulfill main overseas retailers. We actually favored the brand new location within the stand as a result of it introduced all of the unions collectively. Useful and environment friendly ExtraordinarilyCarlotta Barbier, Occasions Director of the Parmigiano-Reggiano Federation, concludes.
When it comes to patrons, particularly from overseas, the attendance at this version was once more very excessive. That is the case of Alaa El-Wakeel, Basic Supervisor of Worldwide Gross sales in Alexandria, Egypt for Mansour Group, the second largest personal industrial group within the Center East, which is energetic in lots of sectors, together with 160 supermarkets with completely different manufacturers: “Right here we discover merchandise to import, gross sales retailers for our merchandise and catalysts and concepts for brand spanking new merchandise to be created or marketed. The Center East presents a really various context, the place, together with a big collective market with restricted buying energy, there are giant retailers with nice demand, and nice curiosity within the merchandise. Distinguished girls of Italian and European origin An exquisite job alternative for everybody.
One other nation that has emerged is Saudi Arabia. “The factor that struck me was the authenticity of the merchandise supplied, which actually stood out for this. As a result of That’s, you manage as much as 20 conferences a day. It is nice to fulfill wonderful firms, even small ones, that wish to export by assembly the specifics of our market,” says Wafi Issa of Alternative Meals (Saudi Arabia).
For extra established markets, the bottom line is to find new merchandise. This was confirmed by Mark Phillips of Central Market, a 10-country specialty meals retailer in Texas: “We have been very glad with the presence of truffle-based merchandise, comparable to truffle guacamole. Guacamole is a logo of Tex-Mex delicacies and with the ability to renew it’s a nice enterprise alternative. Moreover Italian merchandise, we additionally found fascinating proposals from international locations comparable to Greece, Spain and even China ‘.
Share data in addition to enterprise, on-line and offline
There was additionally an excellent response to over 150 occasions, together with TUTTOFOOD occasions and occasions organized by the exhibitors. Present cooking classes have been notably common this 12 months with main Italian and worldwide cooks, organized in collaboration with Ambasciatori del Gusto, APCI, Assitol and Federcarni.
Curiosity within the occasion can also be rising on social networks, with greater than 1.8 million folks reached, greater than 8.1 thousand interactions (on the 4 reference platforms: Fb, Instagram, Twitter and LinkedIn) and greater than 800 thousand views of Instagram Tales alone.
Because of the alliance between Fiera Milano and Fiere di Parma, from this 12 months Cibus and TUTTOFOOD will create a extra strategic platform, with a European dimension, which is able to extra successfully help firms that wish to concentrate on internationalization to develop their enterprise.
The subsequent occasion will happen in Parma from 7 to 10 Could 2024. The tenth version of TUTTOFOOD will happen in Veramilano from 5 to eight Could 2025.
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