The USDA is gearing up to bring the best of the USA to Dubai at Gulfood 2023

The USDA has been collaborating in Gulfood for over 25 years. This yr’s US Pavilion will cowl a complete space of ​​1,592 sq. meters and have 158 exhibitors, together with greater than 25 new to the market. Worldwide consumers and importers will be capable to discover an important number of American merchandise throughout the USA Pavilion’s 5 areas, spanning the realms of meals, meat, poultry, dairy, pulses, and grains.

On February 20, USDA Director of International Agricultural Providers (FAS) Daniel B. Whitley and United States Consul Normal Megan Grigonis officiated the American Pavilion for guests. Throughout Gulfood, Whitley and Gregonis will take part in cooking exhibits selling American substances and meet exhibitors and different key companions.

“Final yr, on-site gross sales and projected gross sales from US exporters at Gulfood exceeded $250 million, demonstrating the great international curiosity in and demand for US meals and agricultural merchandise,” stated FAS Director Whitley. “I’m delighted to be again at Gulfood for the opening of the USA Pavilion, and I’m assured that consumers who will attend the present might be deeply impressed by the number of high-quality American meals, drinks and agricultural merchandise out there from this yr’s exhibitors.”

USDA workers from 18 of FAS’s worldwide workplaces might be out there to reply questions and coordinate company conferences on the USA Pavilion. The group recruited 90 potential meals and beverage consumers from international locations in Africa, South Asia and the Center East, to attend the truthful, meet with US exporters, and assist drive gross sales, all of which underscore the significance of Gulfood as a world enterprise platform.

Different noteworthy occasions on the U.S. Pavilion subsequent week embody cooking demonstrations and competitions organized by the Worldwide Middle for Culinary Arts and hosted by movie star cooks representing the U.S. Poultry and Egg Export Council, the U.S. Meat Export Affiliation, the U.S. Dairy Export Council, and others. Agricultural export promotion organizations on the state degree.

Gulfood will even see the launch of the FAS Regional Bureau of Agricultural Affairs’ “Fork and the Highway” marketing campaign, which can use storytelling to advertise American farm and meals merchandise within the MENA area and lift consciousness of the top quality and number of American agricultural merchandise.