Southeastern Grocers Inc. introduced (SEG), the mum or dad firm and residential of Fresco y Más, Harveys Grocery store and Winn-Dixie, broadcasts its brand-new, unique product line – Know & Love – designed to supply clients with a broad vary of inexpensive, clean-label merchandise made with elements they “know”. To create on a regular basis merchandise they “love”.
SEG’s new Know & Love line builds on the grocery’s dedication to offering its clients with high quality services that stretch their wallets. The rigorously curated choice prioritizes worth and nice style, providing merchandise throughout a broad vary of meals, beverage and family classes which might be freed from practically 100 undesirable elements, resembling accredited shade components, partially hydrogenated oils, excessive fructose corn syrup, and sweeteners like aspartame, saccharin, and sucralose.
“Our clients and companions are the driving power behind each choice we make,” mentioned Brock Rice, Senior Director of Personal Manufacturers at Southeastern Grocers, “and as they started to specific their rising need for merchandise with easy elements, we got down to create a budget-friendly, clean-label line centered round two core attributes. : Belief and Transparency Know & Love embodies this instance and displays our unwavering dedication to offering high quality merchandise at an inexpensive worth Our Know & Love Good Assure ensures this customary by providing clients an ordinary of excellence throughout your complete product line When clients buy Know & Love objects They will belief that they are bringing house merchandise made with elements they’re going to love.”
Know & Love additionally develops SEG’s holistic method to packaging design. To make sure a very partaking buyer expertise, SEG has leveraged modern neuroscience and neuromarketing strategies to create a clear, visually interesting packaging design that aligns with clear labeling ideas, whereas conveying a way of belief, reliability, and affordability. Consequently, Know & Love’s packaging design displays the simplicity and high quality of its merchandise, finally enhancing the general procuring expertise. As well as, Know & Love options color-coded packaging to assist clients with dietary necessities simply discover the best merchandise for his or her wants – darkish purple packaging signifies gluten-free objects whereas darkish inexperienced packaging signifies vegan choices.
SEG’s Know & Love line of merchandise will probably be launched completely at Fresco y Más, Harveys Grocery store and Winn-Dixie regularly over the subsequent 12 months, permitting clients to find and revel in expanded choices over time. Present SEG Naturally Higher merchandise and SE Grocers merchandise that meet Know & Love’s clear label and high quality requirements will regularly transition to the brand new product line. As soon as totally launched, the Know & Love line will provide greater than 1,000 clean-label merchandise, together with dairy, produce, ready meals, drinks, and home items.
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