POLENKOY: From the Soil to the Consumer
The Turkish firm HVS GROUP emphasizes the significance of understanding the worldwide provide and demand stability when coming into a brand new market.
HVS GROUP believes that providing all kinds of merchandise and focusing on completely different demographics amongst customers drives the corporate to success.
Mr. Kosar, CEO of HVS GROUP Firm stresses that the perfect R&D course of for a meals firm ought to span two views. First, it ought to take note of the stability of provide and demand on this planet, and the second ought to be adaptive agitation within the goal market.
“As an exporter, our cooperators are importers everywhere in the world. We’re rearranging our provide chain based on their necessities. We try our greatest to fulfill prospects’ calls for in cooperation with our cooperating companions, who’re fully below our supervision. For instance; Turkey has strict laws on exporting honey , which requires strict management over the manufacturing and export of honey. All analyzes are carried out by accredited worldwide laboratories, and we will present prospects with analyzes from completely different laboratories based on the wants of their nation.” Mr. Kosar added.
Polenkoy is a subsidiary of HVS GROUP which manufactures and exports natural and pure meals merchandise globally. A few of the merchandise embrace eight forms of honey, olive oil, olives, jam, tahini, halva and molasses.
Goal for Goal Advertising Understanding completely different customers from completely different markets is among the foremost aims the place Polenkoy’s R&D course of is run. Polenkoy tries to know the expectations of customers in a selected geographic space earlier than coming into the market. Kosar stated. Contacting wholesalers and/or importers, utilizing digital promoting, attending festivals and B2B conferences to determine model consciousness are among the many methods used.
Polenkoy’s foremost viewers for honey, jams, oils, molasses and halva merchandise is the Center East
“Turkey may be thought of a ‘meals warehouse’ as a result of its strategic location and its skill to take care of a steady provide chain stability with an inexpensive value vary. Turkey has good relations with many Center Jap international locations. There’s fixed tourism and enterprise journeys to and from Turkey to those locations. As soon as they expertise the Turkish meals tradition, they may convey the experiences again to their international locations of origin.“Such actions promote the sustainable progress of Turkey within the Center East markets,” stated Mr. Kosar.
Maximizing the territory’s potential for product diversification” Polenkoy’s R&D and advertising methods are based totally on product vary. It could due to this fact provide its prospects a variety of honey merchandise moreover the same old honey derived from flowers. For instance, pine honey satisfies each day vitality wants whereas acacia honey works It helps strengthen the immune system with its excessive contents of flavonoid antioxidants.The Polenkoy honey vary consists of acacia, chestnut, lavender, linden tree, multi-flower, pine and thyme honeys, every with distinctive advantages.One other benefit of getting all kinds of honey varieties is that Polenkoy can It continues to take care of its manufacturing all through the 4 seasons and maximize the profit from the completely different weather conditions of Turkey geographically.For instance, the honey of pine, chestnut and linden timber is collected from the Aegean area the place these timber are present in its crops.However, the jap Black Sea area has preferrred situations for the cultivation of acacia timber.Thus, this wealthy variety of weather conditions in Turkey offers us with the flexibility to take care of our manufacturing all through the R public.” Mr. Kosar added.
“The world has cultures and tastes that differ geographically, which results in completely different expectations and perceptions about consumption habits. We could expertise nice curiosity in a sure product in a sure area, whereas different segments don’t eat it. Therefore, we give attention to the consumption behaviors of people based on their cultures to confidently enter the market.
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