Majlen Fazer, chief specialist in product high quality, cocoa and chocolate on the largest Finnish meals group, Fazer, is that this 12 months’s winner of the ISM Prize. The most important and most necessary commerce honest for confectionery and snacks worldwide is amongst others hailing its dedication in direction of extra sustainability within the confectionery and snack business. Fazer strives to place the meals business on the trail to a livable future with eco-friendly, wholesome and high-quality merchandise and packaging. Fazer is understood in Scandinavia for sweets of every kind and has been a household enterprise for greater than 130 years. Within the fourth era, Majlen Fazer, the great-granddaughter of Karl Frazen, is now on the board of administrators and her purpose is to encourage extra folks to Fazer chocolate.
The passionate chocolatier works “from the grain up” to retain the flavour of the chocolate and guarantee product high quality. To additional her continued improvement, the expert pastry chef often attends coaching periods on the Sprüngli confectionery chain on Paradeplatz and with the Swiss confectioner, Ewald Notter, who’s succeeding in Miami, Florida in the present day.
She said that along with the pure high quality of the product, the environmental facet has all the time been necessary to her, that’s, the manufacturing chain is clear and the origin of the cocoa is sustainable. Cocoa farmers are assured revenue and the dwelling surroundings is dealt with responsibly. The round financial system is carried out in factories and throughout the worth chain to scale back waste.
Her distinctive contribution to the event of the confectionery and snack business at ISM will likely be acknowledged by a world jury composed of representatives from business, commerce and the science sector. “I’m delighted to obtain this honour, which is a superb honor for the corporate and reveals that my work is significantly appreciated,” Maglen-Fazer confirmed.
The ISM Award will likely be introduced through the ISM Gala Dinner on April 23, 2023. The commendation will likely be carried out by Tom Lindblad, Managing Director of Fazer Enterprise Models.
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